Leuven, October 5 and 6, 2024 – GRAVAA, pioneer in the field of tyre pressure technology, is inviting you to an exclusive press breakfast on Saturday, October 5 and Sunday, October 6, from 8 a.m. to 9 a.m. in the Penta Hotel in Leuven. Prior to the Gravel World Championships (Saturday women, Sunday men) we will present a new GRAVAA innovation – a revolutionary upgrade, specially designed for gravel riders.
Meet colleagues and discover groundbreaking technology first
The press breakfast offers a unique opportunity to meet fellow media professionals in the gravel scene and discover a true innovation first hand. After enjoying a delicious breakfast, you will be presented the new GRAVAA, which you might see in race action shortly after breakfast. We conclude the presentation with a big reveal of which we are extremely proud. We’ll keep the specifics a secret for now – you’ll find out more after breakfast!
- When: Saturday, October 5 and Sunday, October 6, from 8 a.m. to 9 a.m.
- Where: Penta Hotel, Alfons Smetsplein 7, Leuven. At 290 meters from the Gravel Expo.
- What: private press breakfast with the unveiling of the new GRAVAA for Gravel: an exclusive presentation of a new technological breakthrough + a big scoop.
After breakfast, you might want to head to the races, but you’re invited to visit our booth at the Gravel Expo anytime.
We will be at the booth from 10 a.m. to 6 p.m. and publicly launch the new GRAVAA on both days with a presentation and demo from 10:30 to 10:50. Where visitors have the opportunity to view the new GRAVAA up close and ask questions to our team of engineers and experts.
We look forward to introducing you to GRAVAA for Gravel; a product ready to improve riding experiences around the world.
More info below the sign-up form and the Sea Otter press event photos.
About GRAVAA
GRAVAA is an innovative cycling technology company. We solved an issue that held us back for years and appeared to be a common cycling and gravel problem. We created a system for riders to adjust their tyre pressure to the surface they ride on, while riding, endlessly, without a motor. Whether you’re on gravel, asphalt, forest paths, unpaved roads or cobblestones: every surface is ridden better with a specific tyre pressure. Our revolutionary, lightweight system is completely incorporated into the hub of the GRAVAA wheelset. With one press of the small GRAVAA shifters on the handlebars you can increase or decrease the tyre pressure – which you can read directly on your Garmin or Wahoo (supports ANT + and Bluetooth)
With GRAVAA, riders don’t have to worry about their mediocre set tyre pressure anymore. Our technology works like a personal performance coach: easy to work with, always supporting your optimal performance and suitable for every level or type of rider; from recreational to professional. More speed, more comfort, fewer slow leaks ending your ride, and less resistance – that’s riding bikes with GRAVAA.
Note for editors
For more information, images or interviews, please contact:
- Loek Luijbregts | L.Luijbregts@gravaa.com | 0031 6 50939434 | LINKEDIN
- www.GRAVAA.com (The new website and campaign media go live at 5 October)
GRAVAA – Ride Better
Do you remember Paris-Roubaix 2023?
Most of you will remember that during that race several Team Jumbo Visma riders rode GRAVAA prototypes for the first time. Behind closed doors we celebrated and went back to work.
Test riders proved the extraordinary impact of adaptable tyre pressure. Many of us hadn’t seen such a jump in performance and comfort in years. We understood we needed to make the functional 2023 WorldTour system a consumer ready product. Our mission: improve riding experiences around the world with fair use of our patented Kinetic Air Pressure System Technology
UCI Gravel World Championships 2024?
Yes, we’ve been quiet, but GRAVAA has grown stronger, faster, and better. At the UCI Gravel World Championships in Leuven exciting things will happen on both days and the years beyond.
Will you join us? You are most welcome!
At both mornings we can host a total of 15 guests. For those who register the luxury breakfast and coffee will be served on us. You can register via the short form below.
If the Media Breakfasts start a little too early for you, feel free to join us at our booth between 10.30 and 10.50 for the same announcement but then public.
World Championship Gravel 2024?
